My Pretty
Strap

Designed to Last, Made to Shine

Crafted for the Modern Woman.

Every woman deserves to feel confident and beautiful. That’s why we strive to create beautiful Apple Watch and Fitbit accessories that will elevate the look of your smartwatch.

Empowering Style, Every Day

We believe your Apple Watch should be more than functional—it should be a reflection of your unique style, strength, and femininity. That’s why we create luxurious, thoughtfully designed straps that inspire confidence, celebrate individuality, and empower women to feel effortlessly put-together—every single day.

Crafted with Purpose, Designed to Delight

At My Pretty Strap, every piece begins with intention. We don’t follow fleeting trends—we design timeless accessories that speak to women who value both fashion and function. Our straps are meticulously crafted using premium materials like vegan leather, stainless steel, and soft silicone, offering both beauty and durability.

A Brand Built on Real Women

My Pretty Strap was born from the needs of women just like you—creative, driven, stylish, and always on the go. We listened to the frustrations: bulky, uninspiring watch bands that didn’t align with your outfits or personality. So we set out to change that.